Nomad.
Nomad is a flexible and foldable portable desk allowing to work, read or eat, indoor as well as outdoor. It offers a safe worktop to place a laptop and raise it to eye level to prevent neck strain. The worktop converts into a tray if it is turned over.
Market and brand analysis
There are already a lot of different solutions available. A mapping of the market highlighted that there was an opportunity in developing a versatile as well as portable product. In addition, being for the French brand Fermob, the project required an analysis of their values and codes. Fermob is reputed for its quality indoor and outdoor steel and aluminium furniture. The products are simple yet colourful and clever.
A portable desk, but what else?
The initial idea was to create a product with 2 purposes: firstly to use for work and another when it does not function as a worktop. Initial sketches explored a variety of shapes, characteristics and functionalities. Research and ideation led to the idea of a worktop transformable into a tray when turned over.
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